Five Pro tips - Making digital brand books.

Feb 27

A photograph of an illustration by Susse Linton

It's time for a Pro Tip Tuesday!

Today I want to talk about making online digital brand books.

What's that, you ask?

I created one a few years ago for my agent, and it really helped me think about my work and its direction. A brand book is a snapshot of your work as a licensing artist that helps prospective clients understand your position in the market. It guides them in deciding whether your work is a good fit for their brand.

It serves as a supplement to your website and provides a convenient link to share with clients.

You can create an online book using tools like Issuu. The free version allows you to make up to five books.

I used Adobe Express, but you can also use Canva or another graphic app to create your pages and upload them to Issuu.

If you're wholesaling creative products, it's also a great tool for making a digital wholesale catalog to share with retailers.

What do you need to include in your brand book.

Here are five tips

1- An introduction to you and your brand
2- Stats including followers, sales data, products, clients
3- Existing licenses, ranges and collections out in the wild
4- Ideas for future collaborations including product mock ups
5- Contact info & links